I don't publish case studies with names and numbers — most of what I do stays inside the companies I do it for. But here's the shape of the work.
Strategy and commercial activation for lifestyle, fashion, and sports brands across Europe and beyond. Work focused on positioning, market entry, and turning brand equity into revenue.
Commercial strategy for companies operating in the electrification and technical-services space — where the challenge is translating complex product into a market that's ready to buy.
Embedded commercial leadership — building the sales organization, partner channels, and go-to-market rhythm from scratch.
The industry changes. The job doesn't.