I don't publish case studies with names and numbers — most of what I do stays inside the companies I do it for. Here's the shape of the work.
For Feenstra, the national installation company, I'm building one umbrella concept that carries three pillars at once: internal, external and recruitment communication. I start with interviews across the organisation, present three directions from them, and load the chosen direction with a communication calendar for the next three years. Not a one-off campaign, but one story the company can carry for years — to customers, to the labour market and on the work floor.
For WIND — specialists in subsea cable logistics for offshore wind, power grids, and data infrastructure — I'm building the employer positioning. In-house, starting with conversations with the people themselves. Renier, the COO, put it like this: “there's something between posting on LinkedIn and hardcore recruitment.” That's where my work sits — recruiting and retention. Just started; I'll keep you posted.
With Giffy you make appreciation tangible — a way to see and reward your existing team. I'm an ambassador and happily connect Giffy with the right people and companies. Giffy is also my brother Olivier's company, who is no longer with us; a young and talented team is now taking it forward.
Communication, employer branding and creative direction for organisations in transition — where complex change has to be made understandable, internally and externally, without losing the people on the way.
Brand, campaign and communication work for lifestyle, fashion and sports brands across Europe and beyond. Positioning, story, and the creative layer that makes it land.
Embedded communications and creative direction — building the brand, the story and the rhythm of communication alongside the team that runs it.
The industry changes. The job doesn’t.