A few sharp questions. After answering you'll already think more clearly about your own situation — and I'll know exactly where we start. Straight to my inbox; I read and reply personally, usually within one working day.
Short is fine. The more honest your answer, the sharper I can think with you.
Which people are you looking for hardest — and is the pain more in finding them, or keeping them?
When a good candidate says no, what's usually the real reason?
How do you feel you tell your story now — sharp and your own, or a bit like the rest of the sector?
In one sentence: why does someone choose you, and not the company next door doing the same work?
The people who stay — why do they actually stay?
Say it's sorted a year from now. What's different?