Brand & Growth Strategy

Giffy had a strong product and a motivated team. The next step: razor-sharp positioning and a go-to-market approach that converts. Two days a week, I work alongside the team as an embedded commercial partner. Together, we sharpened the brand around one clear value proposition, built a focused go-to-market strategy, and activated partnerships as the primary growth channel. Stronger brand identity, faster sales conversations, and first strategic partnerships closed within three months.